Defy simple, that’s our statement.
JAK isn’t just about simplicity; it’s about making simplicity exceptional.
We create high-quality wardrobe essentials rooted in minimalist design, expert craftsmanship, and conscious consumerism. Less, but better. Designed with intention. Crafted to last.
JAK was founded in 2014 in Lisbon when fashion designer Isabel and entrepreneur José Maria set out to solve a problem: the absence of minimalist, beautifully designed, and well-made sneakers at a fair price.
Blending Isabel’s refined aesthetic with José Maria’s precision-driven mindset, they built JAK on the belief that minimalism can be exceptional. What started with impeccably crafted sneakers has now grown into a collection of refined wardrobe essentials that challenge mass consumption and remain forever relevant.
In a world of relentless consumerism, we do things differently. We combine timeless design, sustainable Portuguese craftsmanship and high-quality materials to create wardrobe essentials that match any style, age beautifully and can be appreciated far beyond trends and seasons.
Made in Portugal, in family-owned factories, every JAK product reflects decades of expertise in every cut, stitch and finish. Our partners are intentionally selected for their mastery and their commitment to sustainability, ethical production, and the highest labor standards.
Discover our Factories
Durability, comfort, and environmental impact define our material choices, whether it’s premium leathers, organic cotton, or innovative vegan alternatives. JAK favors sustainable materials, that are LWG, Reach, GOTS and Oeko-Tex® -certified and are sourced to reduce environmental footprint.
Discover our Materials
Truly timeless pieces are a work in progress. We continue to refine our clothing, shoes, and accessories by listening to our customers, collaborating with our suppliers, and working hand in hand with our artisans. With each iteration, we move closer to our goal: exceptionally designed and crafted pieces that will never fall out of fashion.
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Royal White Regular price €180Regular priceUnit price per -
Atlas Low II Nude Lilac Regular price €220Regular priceUnit price per -
Sweatshirt 01 Mauve Regular price €110Regular priceUnit price per -
veganGlove Indigo Regular price €170Regular priceUnit price per
